Category: Social Media & Digital Culture

Is Influencer Marketing Losing Consumer Trust?

Is Influencer Marketing Losing Consumer Trust?

In today’s digital world, influencer marketing and trust marketing are becoming more and more important. Influencer marketing is still the most popular type of advertising,

Are Subscription Models Exploiting Consumers?

Are Subscription Models Exploiting Consumers?

Subscription economy problems are becoming more and more important as more businesses switch from one-time purchases to recurring payments. People are becoming more and more

Are Smartphones Making Us Less Social?

Are Smartphones Making Us Less Social?

In recent years, there has been a lot of debate about whether smartphones are making us less social. The “smartphones’ social impact debate” makes people